Stepping out of the marketing mold, the first promotional video for TikTok Academy enlisted creators and internal experts to get learners excited about honing their TikTok skills.
The Creative Codes
As part of the launch of our TikTok creative best practices - the Creative Codes - we built six snackable videos that have now traveled to multiple TikTok digital platforms as well as events and client summits.
The documentary at the center of our Creators Like Me franchise, featuring Alexia del Valle, Hina Sabatine, and Dare Ajibare. TikTok’s first documentary-style research narrative.
The New Word-of-Mouth Marketplace
The motivations and behaviors of those who are inspired to shop both on and off the TikTok platform, with advice for brands who want to be part of this influential purchasing community.
Your Brand’s Home for the Holidays
An in-depth look at how TikTokers celebrate and elevate the holidays, featuring actionable insights and advice from one of our favorite creators.
Red Notice Case Study
TikTok’s first in-depth, long-form case study, and among the first with a major Entertainment partner. A platform--plus-product piece of marketing collateral that drew that furthered the Future of Entertainment narrative and inspired clients to try TikTok’s new Instant Page solution.
Stuff They Don’t Tell You
SMBs and Entrepreneurs are super-consumers of media, always on the lookout for advice; we created this four-part series to help them reach the next level as part of an ongoing, top-performing global partnership with WeTransfer and WePresent.
Image courtesy of WePresent
How I Started
Entrepreneurs are constantly on the go and check their Socials 10+ times per day; to inspire them on the fly, we highlighted real, NYC-based small business owners’ stories in snackable, social-only clips.
Image courtesy of Unsplash
From There to Here
The era of D2C and lean startups has made entrepreneurship more accessible than ever; to inspire SMBs at the moment of brand formation, we worked with Vox to explore how three of the most disruptive brands in the market built their businesses from the ground up.
Image courtesy of Vox
Back to Basics
We knew digital product creators were Mailchimp’s highest-value customers, but some of those least represented in media; working with longtime, high-converting partner New York Media, we crafted content specifically for these curious creators.
Image courtesy of New York Magazine
Mailchimp Presents
MAILCHIMP PRESENTS X NEW YORK MEDIA
While entrepreneurs and SMBs want the hard facts, creative inspiration and entertainment is just as important. To celebrate the launch of Mailchimp’s SMB-friendly content production arm, we worked with New York Media on a custom content program that drove higher-value customers and more engaged site visitors.
Image courtesy of New York Magazine
Media Certification
A quick blog about the work I participated in with the IAB to craft the Digital Media Planning & Buying Certification exam.
Image courtesy of Unsplash